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Why put big anchor stores far apart instead of side by side?

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Answer: Pull traffic past small shops

Keep big stores convenientThis would make the big stores easier to compare, but it would waste their drawing power. An anchor store already attracts destination shoppers; the mall's advantage is created when that trip spills traffic into the shared interior. Convenience for the anchor is less valuable than exposure for everyone between anchors.

Shorten shopper routesThis is the opposite of the classic mall logic. Shorter routes would help a shopper finish faster, but mall planners often want a destination trip to create shared foot traffic. The extra walk is valuable because each storefront along it gets a chance to interrupt the original plan.

Pull traffic past small shopsRight: anchors are destination stores, so placing them at opposite ends makes a trip to one large store expose shoppers to many smaller ones. A shopping-center location paper says this is standard planning logic, and retail design sources independently describe opposite-end anchors as a way to distribute foot traffic. The surprise is that the long walk is not a flaw; it is a traffic-sharing device.

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